Marketing start-ups and the untapped power of business development with Rebecca Caroe
In this episode of the Disrupt Podcast, Gavin is joined by Rebecca Caroe, CEO of Creative Agency Secrets to discuss marketing, social media, start-ups and the latest shift towards innovation and disruption in New Zealand and Australia.
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Start-ups, small businesses, government and enterprises seem to play in separate spaces in both Australia and New Zealand. But what if it was easier to work together? What lessons has New Zealand learned that Australia can take advantage of … and how might they be applied?
Rebecca Caroe is a B2B marketing and CRM specialist with experience in Australasia, European and US markets. She delivers tactical digital marketing insight framed around a practical methodology which you will find easy to understand and take action. It’s a great conversation that sweeps through the last decade of digital disruption, social media and start-ups and sets the scene for the years ahead (hint – it’s all about networks).
Enjoy the conversation…
CEO, Creative Agency Secrets
Rebecca specialises in strategic planning, go to market strategies and internationalisation for ecommerce. Connect with Rebecca at creativeagencysecrets.com.
Founder Disruptor's Handbook
Gavin is a marketing technologist, strategist and advisor. He is the founder of the Disruptor’s Handbook – a strategy and innovation firm that brings the best of startup approaches to the enterprise.
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